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4.5 vs. 5-Star Reviews: Why Almost Perfect Is Better

5-star reviewsEveryone wants 5-star reviews. From contractors to e-commerce stores to dog walkers, you want your satisfied, happy clients telling the world how amazing you are! That can only be good for your busine

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How to Encourage Your Customers to Leave Online Reviews

customers-reviewsYou want your customers to leave online reviews, because 84 percent of people trust online reviews as much as a personal recommendation. But how can you get your customers, especially the happy, satis

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Why It’s More Important to Have Reviews on Google Than Anywhere Else

google-reviewsWhy should you have reviews on Google when there are so many other review sites? What makes Google so special? Your small business has a set budget for local marketing, and you know online reviews

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7 Strategies for Handling Online Trolls

online-trollsDon’t let online trolls get the best of your small business. Accusations, negativity and combativeness can easily bring down your digital reputation, even if all the claims are baseless. Inst

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Why You Shouldn’t Ignore Yelp

YelpIs Yelp a friend or foe? If you’re not on Yelp, you’re missing out on countless local marketing benefits for your small business. Even though it started small in 2004, today it’s one of the t

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What Are Local Consumers Looking for in a Business?

local consumer reviewsYou must understand what local consumers want in order to boost your business’s sales. What defining factor will cause them to choose your company over the competition? How can you gain an edge with

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Discover the Secret Benefits of Online Reviews

benefits of online reviewsBesides the obvious benefits of online reviews, public digital feedback from your happy (and angry) clients has hidden advantages too. Yes, 84 percent of people trust online reviews as much as

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