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4.5 vs. 5-Star Reviews: Why Almost Perfect Is Better
Everyone wants 5-star reviews. From contractors to e-commerce stores to dog walkers, you want your satisfied, happy clients telling the world how amazing you are! That can only be good for your busine
Read MoreHow to Encourage Your Customers to Leave Online Reviews
You want your customers to leave online reviews, because 84 percent of people trust online reviews as much as a personal recommendation. But how can you get your customers, especially the happy, satis
Read MoreWhy It’s More Important to Have Reviews on Google Than Anywhere Else
Why should you have reviews on Google when there are so many other review sites? What makes Google so special? Your small business has a set budget for local marketing, and you know online reviews
Read More7 Strategies for Handling Online Trolls
Don’t let online trolls get the best of your small business. Accusations, negativity and combativeness can easily bring down your digital reputation, even if all the claims are baseless. Inst
Read MoreWhy You Shouldn’t Ignore Yelp
Is Yelp a friend or foe? If you’re not on Yelp, you’re missing out on countless local marketing benefits for your small business. Even though it started small in 2004, today it’s one of the t
Read MoreWhat Are Local Consumers Looking for in a Business?
You must understand what local consumers want in order to boost your business’s sales. What defining factor will cause them to choose your company over the competition? How can you gain an edge with
Read MoreDiscover the Secret Benefits of Online Reviews
Besides the obvious benefits of online reviews, public digital feedback from your happy (and angry) clients has hidden advantages too. Yes, 84 percent of people trust online reviews as much as
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