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7 Strategies for Handling Online Trolls

online-trollsDon’t let online trolls get the best of your small business. Accusations, negativity and combativeness can easily bring down your digital reputation, even if all the claims are baseless. Inst

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Why You Shouldn’t Ignore Yelp

YelpIs Yelp a friend or foe? If you’re not on Yelp, you’re missing out on countless local marketing benefits for your small business. Even though it started small in 2004, today it’s one of the t

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What Are Local Consumers Looking for in a Business?

local consumer reviewsYou must understand what local consumers want in order to boost your business’s sales. What defining factor will cause them to choose your company over the competition? How can you gain an edge with

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Discover the Secret Benefits of Online Reviews

benefits of online reviewsBesides the obvious benefits of online reviews, public digital feedback from your happy (and angry) clients has hidden advantages too. Yes, 84 percent of people trust online reviews as much as

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How Does the Consumer Review Fairness Act Affect You?

get online reviewsThe Consumer Review Fairness Act was signed into law in November 2016 and takes effect this month. It’s Congress’ response to the problems surrounding the growing role of online reviews in busines

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What’s the Best Way to Respond to Negative Online Reviews?

negative online reviewsYou know negative online reviews aren’t good for business, and the statistics prove it. Eighty-four percent of people trust online reviews just as much as a personal recommendation, and 74 percen

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Online Reviews and SEO: What’s the Connection?

reviews-seoOnline reviews do more than attract new customers — they help your business make friends with search engines too. Think about it: Wouldn’t you like online reviews if you were a search engine? Y

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