As a business, learning how to rank better online is an important step toward an improved bottom line. Gone are the days when a simple place in the phone book would bring you new clients. Now, nearly all new business transactions start with a quick online search.
If you’re not putting in the time to learn the latest search engine algorithms, you’ll begin to lose clients to your competitors who are working on this.
Luckily, there are a couple of simple solutions to improve your rankings and online reputation. The best part? You can start using them today!
1. Gather Reviews
Reviews play an important role in the Google My Business panel. When someone is searching for a local business, Google will populate the results using two metrics: location and reviews. Other review sites, such as Yelp, use similar strategies.
More positive reviews correlate with more customer acquisitions. This is the first place to start if you want to bring on new clients.
2. Improve Your Page Speed
Did you know that the majority of people expect your webpage to load in two seconds or less? Disappointing your customers early on in the buying process will make them less likely to choose you.
You don’t want your first impression on a client to be a blank page. The longer it takes the page to load, the more likely they will leave and go someplace else.
One way you can improve your page speed is by removing large files and formats. Often, your images are what is slowing your page down. By optimizing the files and changing the format to .jpg, you can free up a lot of bandwidth.
Other issues that slow down sites are too many plugins or slow code. Both these issues can be resolved by an effective SEO agency or team.
3. Remove Broken Links
One of the most detrimental things you can do to your website is to have broken links on it. When someone clicks on the link, they’re redirected to a 404-error page.
Google and other search engines know that this can be an incredibly frustrating experience for readers. The more broken links you have, the more search engines will penalize you by lowering your ranking.
Find New Ways to Rank Better Online
Improving your online ranking should be an important part of your business strategy. Most tactics take time to implement, so you shouldn’t just focus on them when business gets slow.
However, if you need a quick bump, Accrue Reviews is here to help you rank better online. Contact us to learn more about our innovative strategies and why they’re so effective.