Understanding the top review sites will help you gain access to a whole new market of consumers and revenue streams.
The internet is full of people sharing their thoughts on everything from dog toys to accounting services. These opinions then influence other people’s buying decisions and their thoughts on your brand.
That’s why it’s so important to not only please your customers, but to encourage them to talk about your business on the best sites as well. Below, we list the top three most popular business review sites on the Internet. The next time you ask a happy customer to leave a review, remember these platforms.
1. Google My Business
Google holds a massive share of the internet. It is the No. 1 search engine and processes billions of searches every day.
If you’re not on this platform, you need to jumpstart your profile as soon as possible.
Google My Business is part of the massive search engine. Not only does it provide your potential customers with information about your company faster, but it also can provide you with great analytics as well.
However, the most important part of this profile is the review section. This is one of the first places people look when making a decision about whether to patronize a business.
Social media reviews are quickly becoming much more important in the business landscape. People trust the opinions of their family and friends. As a result, they will often ask for recommendations for businesses on social media.
If someone comments with your business page, the inquirer gets a screenshot of your name and your reviews. This brief look can make or break your business, especially if your reviews are scarce or polarized.
Yelp receives around 30 million visitors to their website every month and has accumulated more than 155 million reviews in its lifetime. Many of these reviews focus on food, boutiques and other businesses local to the area.
This site makes it easy for customers to find the businesses near them. This is great for companies that are limited by their location.
When people search on Yelp for a product or service, the software looks at dozens of different factors to populate the search results. The most important factor is the quality of the reviews your business has. If you want to gain more customers, it’s crucial to accumulate quality reviews on this site.
Getting the Most Out of the Top Review Sites
Reviews are sometimes understated in the marketing industry, but they have an important role to play. If your business lacks a presence in any of the top review sites, you’ll lose credibility with new customers.
Luckily, getting reviews doesn’t have to be as hard as it seems. Learn how Accrue Reviews makes getting positive reviews as easy as the click of a button. Call us for a consultation.