Online reviews are important for your digital reputation. After all, 91 percent of shoppers read them and 84 percent trust them just as much as a personal recommendation. Thus, the opinion of strangers on the internet could dictate whether your next prospect becomes a customer.
The fact is, one or two negative reviews won’t carry much weight when compared to the hundreds or thousands of positive reviews you are aiming for on your digital profiles. But to dilute the power of bad feedback, you need to quickly accrue a large volume of good reviews. Below are four of the best ways to quickly boost your digital reputation.
1. Talk to Your Best Customers
Every quality store, restaurant, contractor, etc., has its best customers. You know — the ones you consider more friend than client. Your best customers are your brand ambassadors.
While it might seem strange to ask them to share their opinion online, they will be more than happy to do so if they are focused on your business’ success! As consumers, they know how powerful online reviews are for decision-making and if you provide value to them, they will make the effort to give back to you.
2. Use the Best Method for Your Customer Base
If your target demographic finds you on Google, don’t waste time trying to get online reviews elsewhere. Ask your current customers how they heard about you, whether through Facebook or Yelp, and make that platform your priority, especially if you have a couple of negative reviews you need to balance out.
3. Make Your Campaign Timely
Don’t wait months before asking your customers for reviews! Request a review soon after they’ve completed their interaction with your company. This way, the impression they have of you is still fresh in their minds and they can remember the details that will make the difference.
4. Use an Efficient System
It’s a lot of work to individually send a review link to every customer. And how do you make sure you have reviews on all the platforms you prefer, like Google, Facebook, Yelp and more?
We have an answer. Our system allows you to send out review requests to your customer list, direct them to the sites you prefer they leave reviews on, and if their feedback is negative, it doesn’t get posted! Instead, the system parks the negative review so you have a chance to reach out and mend the relationship before their negative feedback is posted for the world to see.
Does it sound like Accrue Reviews is the solution you’ve been waiting for? Call us today to learn more, or sign up for a free trial. We’d love to show you the power of an effective online review management tool and how it can boost your business.