Boosting your profile with positive online reviews is how Realtors draw clients in. But your friendly demeanor, industry expertise and smooth efficiency is what keeps them happy. To get them interested in your services, you need to make sure the presentation is on point! It starts with taking a good, hard look at your online reviews.
You’re Getting Reviewed, Whether You Like It or Not!
At least 62 percent of prospective home buyers reported that if a realtor has excellent online reviews, they are more likely to contact them. Regardless of how you feel about online reviews, your prospective clients will look you up to see what past clients have to say! According to a ZipRealty survey:
- 84 percent of people trust online reviews just as much as a personal recommendation.
- 51 percent of people use search engines to find their real estate agent.
- 43 percent of people who received a word-of-mouth recommendation would do an Internet search to learn more about the agent before contacting them.
Positive online reviews aren’t a vanity metric — they can determine how many clients you get!
The Most Important Platforms
Which platforms are the most important for Realtors?
Here are our top recommendations:
- Google My Business: Often this is the top result that shows up when users search for you online. You should have a local office business page to show you’re a local agent. Setting up a GMB page isn’t difficult, but it does require address verification, so it can be a process.
- Facebook: Your realty business page needs reviews! When your past clients recommend you on Facebook, that highlighted link to your page will be the first thing their friends click on.
- Zillow: It’s where your prospective client is searching for their new home, so it’s where you should be waiting to greet them. Make sure your profile is optimized and you have plenty of positive online reviews alongside your name.
When Should You Ask for a Review?
Once your new client has closed the sale, you have a window of time to ask for a review and add them to the list of happy previous clients. Some agents prefer to do this right after the closing, when they’re about to part ways. You can also give them a follow-up call or email a couple of weeks later. Ask how they’re settling in, then request feedback on your services.
Instead of simply directing them to the platform of choice, when you use Accrue Reviews, you can send a personalized link. They’ll input their rating and comments, and if it’s 100 percent positive, it gets posted online. If there is any negative slant, it stays private and is directed back to you. This allows you to control the information posted online and gives you a chance to fix any problems with this client relationship!
Jumpstart Your Online Reputation Management Campaign
Accrue Reviews can help you appear just as effective, personable and friendly online as you are in real life! It starts with taking the positive feedback from your clients and posting it where it matters.
With our automated system, you can immediately start building positive online reviews on all your and your prospective clients’ preferred platforms. Get started today with a free trial!