Dentists need online reviews if they expect to attract new patients and continue to build their practices. Online reviews help build trust with new patients before you even have a conversation.
The convenient scheduling, true compassion and exceptional care you provide to every patient will be highlighted in your reviews by reputable sources: the patients themselves. When you get positive feedback online from past or current patients, your hard work and dedication to all aspects of your practice will reap the rewards of a lasting, quality digital testimonial.
The only hurdle? Getting those reviews. Luckily, Accrue Reviews is here to help.
Your First Impression Happens Online
Even if you have excellent patient retention, time can take a toll as patients age or move away. If you don’t have a full schedule or you’re looking to add partners, you need to invest in your marketing budget.
Marketing today has changed drastically, even from 10 years ago. Today, the consumer’s first step toward making a purchase decision is checking online reviews. This process is similar to choosing a dental practitioner. The prospective patient will visit your website and look you up on a range of review sites, from Yelp to Rate MDs. What they find (or don’t find) there could dictate your chances of getting a call from them.
Today, the first impression the patient gets of your practice isn’t a result of looking up your number online. It isn’t from visiting your office. It’s from your online presence. And since 70 percent of dental patients reported that online ratings influence their practitioner choice, it’s vital to monitor what’s being said online and do everything you can to make sure what’s posted is positive.
You Need Reviews
Any digital marketing you do will inevitably lead your prospect to your Facebook page, Google business page or Yelp page. If the customer sees a 2-star review, your competition will look better by comparison. You need positive online reviews.
Let’s start with the first challenge — how to get any reviews at all.
Surprisingly enough, many customers will post online reviews, but they need to be asked. Talk to your front desk staff and hygienist team about mentioning it when patients leave the office. You could post signs in your waiting area encouraging patients as well.
What if What They Write Isn’t Positive?
It’s difficult to contest a legitimate negative review, so it stays online forever. That’s why Accrue Reviews has developed a system for dental practitioners like you, who don’t have time to constantly monitor their online images.
When you send out a request for an online review, the feedback submitted is sent to you if it’s anything less than a five-star rating. You can then talk to the patient about their frustration. You get a chance to repair the relationship and ensure they receive what they consider to be five-star service.
Make it Simple
People are busy and don’t have time to figure out how to leave a Healthgrades review, but Accrue Reviews helps with that too. The system sends out a simple text or email with a direct link for your customer to follow to leave the review. It takes all the guesswork out of it! It’s a proven way to accrue more reviews, and do it faster.
We’re HIPAA Compliant
We know dentists need online reviews, but they also need to respect the privacy of their patients. That’s why our system is HIPAA compliant. You don’t have to worry that your patient information will be compromised — we take care of the security protocols. Get in touch today and we’ll show you how it’s done. Contact Accrue Reviews and try it free!