Why encourage online business reviews from happy customers?

Let’s face it, people are busy. Most customers won’t take the time to leave your company an online business review after a good experience. Accrue Reviews is designed to encourage your best customers to leave you a positive review by making it as quick and easy as possible.

Worried about negative feedback? It will be filtered to a more private environment. This way you can benefit from the feedback, while still protecting your online reputation.

It’s the best of both worlds!

It’s not enough to tell the world you’re the solution to their problem you need your customers and clients to say it too.

In today’s digital world, your online reputation can make or break your ability to make a sale or form a new client relationship.
When your satisfied customers vouch for you in the form of detailed, quality, positive business reviews, you’re that much closer to closing the next deal. Business reviews are more important than you can possibly imagine — the facts back it up.

Like Having a Good Friend

accrue_84_infographic84% of people trust online reviews as much as a personal recommendation.

When your friends and family give you their unvarnished opinion about a company, you’re likely to listen to what they have to say. Surprisingly, most people respond the same way to online reviews. It doesn’t matter that it’s a stranger on the internet — most consumers trust what reviewers have to say.

It’s All About Trust

accrue_74_infographic74% of consumers say that positive reviews make them trust a local business more.

Trust: It’s an essential component to every positive relationship. It’s what you want to engender in your client base. It’s what you need from your customers in order to serve them better. And when you have a resume of positive online business reviews, customers have a built-in trust in you before your first interaction even takes place.

Recent Means Relevant

accrue_73_infographic73% of consumers think that reviews older than three months are no longer relevant.

Unless you have a steady flow of positive reviews, potential consumers are likely to turn elsewhere. If you’re going to help customers today, they want to see you helped someone just like them yesterday, not a year or even a few months ago.

Spark Their Interest

accrue_54_infographic54% of people will visit a website after reading positive reviews.

If someone offered you a chance to get half of all online searches in your industry to land on your website, wouldn’t you jump at the opportunity? That’s what happens when consumers are looking for what your company offers and they read positive online business reviews. Over half of them will then click to your website for more information.

How Many Do You Need?

accrue_90_infographic90% of consumers read 10 reviews or fewer before they feel that they can trust a business.

Quality counts when it comes to business reviews. Your company needs a system in place that monitors online conversation about your brand and mines for the opinions that matter. If you don’t pay attention to your online reviews, and the top 10 don’t showcase your best qualities, you’ve lost an opportunity to connect to new customers.

This statistic highlights how powerful a sequence of positive reviews can be in influencing behavior, and it signals the importance of a quality website that quickly provides the additional information the consumer is looking for.